Good Will Hunting Biopsychological Approach Essay

The biopshychological approach to Will’s behavior would suggest that he is like he is because of his brain chemistry. The chemicals in his brain cause him to respond violently to pressure. The make up of his genetics cause him to be the way he is and he would be this way no matter how he was raised. This approach would also suggest that he could be changed by drugs to balance the chemicals in his brain. Behavioral Approach: The behavioral approach would imply that all of Will’s behavior is learned and he is a product of his environment. He is violent because he was probably beaten as a child and as he grew up he learned to handle his problems through violence. He kept up this behavior because he was never punished severely enough to get him to stop. He learned that he could go to court and talk his way out of his situations which did not give him any reason to stop doing what he was doing. He also learned not to get to close to anybody or open up to them. This was learn ed because some of the people in his life who were supposed to love him had abandoned him. Psychoanalitic Approach: The psychoanalitic approach would indicate that Will’s behavior was from his subconscious mind and were impulses from childhood experiences. For example, Will was beaten up in kindergarten by a bully, later on in his life he sees the bully and starts a fight with him. His decision to fight was made subconsciously from an impulse from a childhood experience. When he was a child he was also abused by his parents. Later in Will’s life, he often resorts to violence subconsciously due to his childhood beatings. Humanistic Approach: The humanistic approach would state that Will makes his decisions based on free will and is basically a good person. Will is how he is because that is how he wants to be. Will does not realize until later in life that he has to much potential to waste his life. Will is an overall good person. This is shown in his in his actions throughout the movie, for example, when he decided to keep working construction instead of takin g a job with military intelligence because he would rather help people by making housing than get people killed. Cognitive Approach: The cognitive approach would suggest Will is how he is because that is how he sees himself. Will is a well educated man but for most of the movie Will sees himself as a nobody who will work for cheap and stay in the ghetto. Once his intelligence is noticed realizes that he has the opportunity to use his knowledge and make something of himself. Sociocultural Approach: The sociocultural approach would say that Will is how he is because of influences from society. Society usually views people from the ghetto as people who will never make something of themselves so he feels the same way about himself. Society expects people from the ghetto to resort to violence to solve their problems. This is why Will usually resorts to violence in tough situations. Society also does not allow for men to open up and share their feeling freely. This is the reason why it is so hard for will to open up and get emotional.

Reflective Log on Safeguarding

During your induction we discussed the importance of reflection, and ways in which this can be done. Below are some key questions you should consider after undertaking a training session You are expected to complete a reflective log following each of the workshops you attend. This will be used as evidence towards your qualification so the more detail you include the more criteria you will cover. Key questions to think about? Why did you choose to attend the workshop? Safeguarding is one of the most basic and the most important thing that effects the working of any setting.This course was an eye opener to me in various aspects and I Lana to attend more of these to touch up on what I have learnt. What did you hope to learn from attending the workshop? To gain insight into the guidelines, policies, procedures for safeguarding chiders and young people. To know how to respond to evidence of concerns where a child or young person may be abused. Did the workshop meet your expectations? Yes. It was very informative and touched on lots of Issues. Was there anything that you didn't understand or need further guidance with? Not much. In depth or more detailed will help. But this was Just a one day workshop.What have you learnt from attending the workshop? How to respond In case of abuse or harmful evidence surrounding children, The various policies , procedures and guidelines on safeguarding. Understood the importance of working In Ana environment where communication has to be very effective. And to work In partnership with various other organizations which regard to children safety. How have you cascaded your learning to your team? Yes. How has the workshop Impacted on your practice? I am more vigilant and I am more confident as I know what to do and what can be done. How has your learning benefited your setting?Being a volunteer I did not have much knowledge of basics. I am now more confident and I know I can rely on my team to support me whenever need arise.. Where wil l you go next? Do you need further Information/training? A regular touch up on the course would be beneficial. Please give examples wherever possible to support your reflections. I now know about the LESS. The context of mute agency working. The signs/ forms and effects of abuse. WHat to look out for. Indemnifying the delftware kinds of abuse psychological, emotional, physiochemical and financial. Reflective Log on Safeguarding By vaudevillian's Yes.It was very informative and touched on lots of issues. Was there anything that How to respond in case of abuse or harmful evidence surrounding children, The importance of working in Ana environment where communication has to be very effective. And to work in partnership with various other organizations which regard to How has the workshop impacted on your practice? You go next? Do you need further information/training? A regular touch up on the The context of mute agency working. The signs/ forms and effects of abuse. WHat to look out fo r. Indemnifying the different kinds of abuse psychological, emotional, physiochemical and financial.

Montclair State University Essay

Negative changes in financial conditions can disturb even the most flexible individual. Mixed this with a death of a loved one and one is more likely to perform below expectations. These were the events that led to the drop in my GPA. In the Fall of 2004, my father informed me that he would stop providing for my education. This had been a surprise since because he promised to help me out with my studies until I finish college. He was doing well financially that I couldn’t understand why he made that decision. He didn’t even offer an explanation and he refused to talk to me about it. In a snap of a finger, he had cut me off his life. After that massive blow, I get myself together and went on with my life. I took two jobs to pay for my education. I lived with my grandparents to save on the rent. I struggled to finish the school year out and I did. However, the new role that I have to assume, that is being the sole provider for myself had stressed me so much that my GPA suffered. And as they say, when it rains, it pours. In 2005, my grandmother died and my grandfather was diagnosed with a lung cancer. I spent the year coping with what seemed to me a mocking twist of fate. During that time, my main goal was to survive each day. I was oblivious to what is happening around me. The plans I had for my future seemed to belong to another lifetime. Fortunately, in January 2006, things began to pick up. I started to do some volunteer work. During my free time, I am a volunteer EMT for the Maplewood first aid squad. I loved it from the moment I started. It gave me a new zest for life. Helping others made me feel good about myself. I realized that I can always be of service to others despite my own constraints. Fate rewarded this effort after a few months. In September 2006, I became a visiting student in Montclair State University for the school year 2006-2007. I was anxious at first but I soon found my place. It felt like coming come. During my stay as a visiting student, the students and the faculty members of Montclair University didn’t treat me as outsider. They were very warm and friendly. They made me want to stay. This is my reason for wanting to transfer to this university. My stay also provided me with a glimpse of the quality of education in MSU. And based on my experience, I would say that MSU offers a high quality education at an affordable price. Given my current situation, I believe that transferring to this university is the best investment I could make for my future. I also think that I could be a good investment for MSU if it admits me as I am a very determined, hardworking and innovative person. These were the qualities that made me triumph over adversity and I believe that these same traits would make me excel in whatever field I have chosen for myself.

Same sex marriage Essay Example | Topics and Well Written Essays - 1000 words

Same sex marriage - Essay Example Therefore, in regards to marriage, the Biblical teaching holds that a man shall leave his father and mother and be joined with his wife, forming one flesh (Genesis. 2:24). From the Christian teachings, it is apparent that God created man and woman to enjoy heterosexual sexual relationship, in the institution of marriage. This paper discusses reasons why same sex marriages should not be legalized. Christian teachings are replete with many incidents of deviant sexual behaviors including sodomy, incest, bestiality, rape, pedophile among others. The Bible documents God’s objection to same sex through Lot in Genesis 19: 3-14. According to Genesis 19, Lot a resident Sodom was one day approached by two men who wanted to have same sex with the Lot’s visitors. The man wanted to sodomize guests in Lot’s house so that they could save Sodom and Lot’s household from an imminent destruction. However, Lot rejected their demand and instead, he offered his two virgin daugh ters to the men. God came to the rescue of Lot and his family before the men could break his house and have sex with Lot’s daughters. That very night, God guided Lot and his family escaped to safer place. Sodom and Gomorrah was destroyed the following day, by falling fire and burning sulfur (Genesis, 19, 27). It is worth noting that God abhorred same sex and other deviant sexual behaviors in Sodom that He ordered Lot and his wife not to look back to the city as they fled to a safe place that God ordered them to flee to. However, Lot’s wife did not heed God’s command and when she turned back to face Sodom, she became a salt pillar (Genesis 19: 28). From the religious point of view, it is apparent that same sex marriage and sex is forbidden. In Christianity, the catholic denomination is particularly intolerant of the union between same sex couples in a marriage. According to Catechism of the Catholic Church (1613), homosexual actions are regarded as â€Å"intrins ically disordered† because they contradict with the natural law, inhabiting the gift of life through sexual intercourse. In addition, homosexual actions do not arise from genuine affection and sexual compatibility. In this case, the church recommends that under no circumstances should homosexuality be permitted in the society. Therefore, the church argues that legalizing same sex marriage would be harmful to the society (Catechism of the Catholic Church, 1613). In context to family system and same sex marriage, many studies on marriages have established that families made of heterosexual couples are happier, healthier and have better economic standing (Linda and Maggie, 2001). Moreover, empirical studies have established that unmarried women are more likely to die than married women are, while the probability of unmarried man dying is five times to that of their married counterparts of the same age (Howard and Gary 1995). In this respect, marriage is a key public health issue, which results to adverse health effects if it is not established on the right foundation. In the family system, Yuanreng and Noreen (1990) argue that heterosexual marriage results into complementarities, that is absent in same sexual marriages. There are many differences between men and women and these diversities are complementary. These differences have a profound spiritual and physical importance and without complementarity between man and women,

Research-based paper on the Problem Solving Process (PSP) for a Term

Research-based on the Problem Solving Process (PSP) for a selected organization - Term Paper Example workers’ strikes and go slows, a high rate of workers’ turnover, lateness and absenteeism among workers, as well as, general theft and misbehavior of workers while at the premises of the organization (Avery, Auvine, Streibel, & Weiss, 1981). This research wants to focus on the best steps that the management can take in resolving a problem within the organization as fast as possible. The longer a problem runs within a company, the more risky and the less profitable the organization becomes due to increases inefficiencies, low productivity, as well as, low morale of workers, which might be the main cause of their underperformance. The research will evaluate the five main steps involved in the problem solving process, as well as, analyze its significance in the management and resolution of conflicts within an organization. This paper will enable an organization to define a certain criteria or standard of conflict resolution within the organization, and as such, empower the leadership of the company to take the forefront in effectively directing others in the research and resolution of issues. An organization in the modern world economy cannot go without a problem or a conflict that may threaten its performance or image in the market. As such, it is imperative for the organization to have an appropriate plan that will enable it maneuver through such a crisis without suffering any significant overhead complications. For example, the Airtel Corporation, a global telecommunications company with its base in India, once had workers strife. This became a global phenomenon whereby nearly 80% of the company’s dedicated workers at the home country went on an industrial action. The workers’ industrial action was to demand for a pay rise, as well as, demand for other benefits and allowances. Furthermore, these employees were not patient enough to let the organization resolve the issues and as such meet their grievances as some of them quit the organization for other

Love. Negligent Tort Coursework Example | Topics and Well Written Essays - 500 words

Love. Negligent Tort - Coursework Example There must have been a duty of care owed by the defendant to the plaintiff, the duty of care must have been breached, the breach must have resulted into a loss, and the immediate loss must have been attributable to the actions of the defendant (Miller and Gentz, 2009). Duty of care refers to a person’s obligation to refrain from causing harm to other members of the society and from infringing other people’s rights. The principle of duty of care therefore establishes fundamentals of peaceful coexistence in the society. The measure of degree of duty of care in the law of negligent tort is measured by the standard of a normally rational person. Further, determination of the duty of care relies on the capacity of the defendant. There are however certain exemptions to a person’s duty of care to other parties. Foreseeable risks and contributory negligence for instance reduces a defendant’s liability to exercise a duty of care to another person (Miller and Gentz, 2009). Negligent tort is further defined by failure to exercise a person’s duty of care to others. The breach of duty of care is also defined by normal standards of the defendant and the environment. A professional medical practitioner is for example more liable for breach of duty of care to a patient than an ordinary citizen under the same conditions is. The breach of duty of care must subsequently be supported by a resultant legal damage. The term legal damage means that the injury that is suffered by the plaintiff must be actionable before a legal system. This is because some losses may not be legally recognized (Miller and Gentz, 2009). The final element of a negligent tort is the proximate causation. This element defines the relationship between the damage suffered and the actions of the defendant. Negligent tort can only be instituted if the damage suffered by the plaintiff is attributable to the defendant’s breach of duty of care (Ramlogan, Persadie and

Organization of IT and information systems (Amazon company) Essay

Organization of IT and information systems (Amazon company) - Essay Example Computers, servers, and data management systems are some of the key components of an IT department. These components perform various complex functions related to management of information. IT department of a company plays a critical role in the success of the company in the 21st century. Today, there is hardly any company or organization, which does not make use of information technology for managing data and information in an organized way. Amazon is one of the leading global internet companies of the world. It is a platform for the sale of different kinds of products such as books, toys, furniture, and music CDs. Amazon holds the pride of being the largest retailer of America. Amazon Company was launched online by Jeff Bezos in 1995. Amazon S3 and Amazon EC2 are those products, which have contributed significantly to the success of the company. Farmer (2008) asserts, â€Å"Their core competency is their ability to develop and leverage their technology stack, including SimpleDB, EC2, and S3, towards making retail ultra-efficient†. Amazon Company has many competitors who are trying to snatch the market domination from Amazon but none of the competing companies has been successful in the purpose yet. Some of the major competitors of Amazon include Elastra, eMusic, and Alice.com. It is due to the implementation of an effective and efficient management information system that the company has achieved market dominati on in a very short span of time leaving behind all of its competitors. At present, Amazon is recognized as one of the largest online shopping companies of the world. In the later part of this report, we will discuss those factors that are driving use of the information system in the company. We will also analyze the impact of information system on the company in terms of benefits and limitations. Let us first get to know what management information system actually is in order to get a

A Critique of Globalisation Theories Essay Example | Topics and Well Written Essays - 3500 words

A Critique of Globalisation Theories - Essay Example In effect, increased globalisation has encouraged the open economy and free movement of trade while maintaining a closed door policy to the globalisation of human capital across national borders in the western industrialized nations.   Instead, globalisation is viewed in a one way fashion.   Increased industrialization of developing and third world countries were technologically advanced nations can benefit from the cheaper labour pool, the natural resources of the host country and the desperation of the host countries for an infusion of capital without the reciprocal movement of human capital movement to the west.   Klein continues in this vein stating â€Å"the seventy to eighty-five million migrant workers world wide are more than the unseen side effect of ‘free trade.’ Once displaced they also enter the free market†¦as commodities, selling the only thing they have left: their labour.† Hannicles (2005) reminds us that even with the seemingly extensiv e migration in recent years, migration is a widely engrained, accepted practice throughout history.      â€Å"Stimulated by decolonization, modernization, demographic imbalances, and global economic inequalities, international migrant movement has reached unprecedented levels and continues to accelerate†.   Fass (2005: p. 938) reminds us, likewise; â€Å"The mass movement of populations, whether associated with war or with economic change (and since these are frequently related, to both), is hardly new.†Ã¢â‚¬  Since the dawn of time man has migrated. Geographic boundaries are merely societal imposed features of culture to produce an ‘us’ versus ‘them’ phenomenon which have existed since our earliest recorded accounts. As an example Fass (2005) points to our more recent past when during the 17th and 18th century, a period when empires collided and brought large portions of the Americas, Africa, and Asia into the European force field. So expansive was that world, that one historian, David Hancock, has described its innovative and wealthy beneficiaries as Citizens of the World. These collisions created the strong currents that led to an immense migration within the Americas, in Africa, and across the Atlantic and Indian Oceans (p. 938) These same routes of migration are still in evidence today. It is neither new nor unique. What has brought the migration to the forefront in recent,

To what extent do you agree or disagree with this statement Honeypots Essay

To what extent do you agree or disagree with this statement Honeypots are an ethical way of identifying illegal activity on the Internet - Essay Example Lance Spitzner (2002), project HoneyNet founder, defines Honeypots as â€Å"a security resource whos value lies in being probed, attacked or compromised,† which implies that when a system is designated as aHoneypot, the target is to get it exploited, delved and attacked. The idea is to falsely present the system as available for being probed so that the administrator could evaluate its weak areas and the hacker can be traced. Since Honeypots only act like live systems and do not contain live data therefore, the intruder can never comprehend that the network is fake. This aspect, however, paves the way for ethical concerns since Honeypots involve making the systemvulnerable to outside attacks. The strategy of entrapment that Honeypots entail has also becomes controversial matter. However, Honeypots has its fair share of pluses and minuses, which are described below. 1. Honeypots inform about the shortcomings in security systems. Usage of Honeypots although poses a threat to the system but from a long-term perspective it can encourage introduction of more secure, effective and alert security systems. Scottberget al., assert that â€Å"tracking an intruder in a honeypot reveals invaluable insights into attacker techniques and ultimately motives so that production systems can be better protected. You may learn of vulnerabilities before they are exploited† (2002, pp. 388). 2. Kurt Kleiner(2005) believes that Honeypots are advantageous for information systems because of their ability of containing and/or fighting viruses. Honeypots can be considered as healing hubs that â€Å"would attract a virus, analyse it automatically, and then distribute a counter measure† (Kleiner 2005). 3. Mark Edmead(2002) considers Honeypot as beneficial because in comparison to IDS (Intrusion Detection System) it only collects small data, which limits the network bandwidth requirement as well as the amount of data to be

Design, conduct and report on interviews with parents. (Pedagogy and Essay

Design, conduct and report on interviews with parents. (Pedagogy and play) - Essay Example The early years of children, the period of immaturity, is an important time to develop behaviors (Bateson, 2005). And through play many key skills and desired behaviors can be developed. With the effective utilization of play, many social skills and problem-solving strategies can be nurture(Smith, 1986).However, in past, the influence of the play and its role in child development and growth was not understood (Bruner et al, 1976). In the following I will present my findings about the perceptions of parents regarding play and its pedagogical value. I interviewed two ladies. First is Mrs, Hubert , a housewife and mother of Nany a 5 year old girl. Second lady is Ms.Tina mother of Ted –a 4 year old boy. 2. Overall views about play Both of the parents viewed play as a ‘natural’ need of the children. Their views matched that play helps in better growth and development of the body and mind. One parent, Nany’s mother, said that play involves such a diversified proc esses which help in naturally acquiring many key skills including ‘imagination, creativity, better expression and interpersonal skills’. Their views about play are well developed. Many researchers like Moyles( 1994), Glickman( 1981) similar kind of expression about play. In their opinion play is an informal way of developing children’s skills and behavior. . 3. The value of play in child growth and development Ms. Tina , mother of 5 year old Ted, said that there must be a balance between study and play. Her point of view is that, if child get more involved in play, her studies would suffer. As she emphasized ‘balance’ is the key word On the other hand, Nany’s mother, Mrs Hubert , is of the view that play till the age of 5 or 6 year is more important than studying at school. She said that play will teach them a lot in a natural environment. For instance , she said that playing in teams or pairs teach them tolerance and teamwork. There is a slig ht difference in the point of view of Mrs. Hubert and Ms.Tina. The former values play more that study. This difference is rooted in the difference of life style. Ms. Tina is a working lady where as Mrs. Hubert is a house wife. However, both the ladies agree to the following points about the value of the play. 3.1. Develop Mutual Respect Both the parents pointed out that games help in treat each other with respect and understanding others view point. An Innate demand of play is co-existence. Bateson (2005) has said that play samples whole life and children learn and practice behaviors adaptive to that environment. 3.2. Principled Life Both the parents agree that children learn to follow the rules and principles in playing games. This makes them more principled and disciplined. â€Å"Perhaps socially responsible†, Ms Tina said, â€Å"you don’t have force them to follow your opinions, likes or dislikes, just offer them ‘rules of game ’ and life will be easyà ¢â‚¬ . This concept of play as preparation for life was presented by Groos in 1898(Play Theories, 2008). Thus play will teach them the thing that will make them more law abiding and more responsible citizen. 3.3. Fostering Freedom and Responsibility Ladies are agree that play fosters sense of responsibility in children. As they learn to respect each other and follow the ‘rules of game’, they become more responsible. Mrs. Hubert put it in this way: you

Ecological survey of the Lime Cay Essay Example for Free

Ecological survey of the Lime Cay Essay Lime Cay, the man islet of the Port Royal Cays, located 17 degrees north and 76 degrees west, is one of the many cays in Jamaica. By definition, a cay is a small low elevated sandy island formed on the surface of a coral reef. These types of islands are usually found in the Caribbean Sea, Pacific, Indian and Atlantic Ocean. Also they are circular in shape. A cay is home to many different species due to the formation of habitats such as the rocky shore habitat. A cay is formed when the current of the ocean transport lose sediments across the surface of a reef to a depositional node, which is where two currents converge and the sediment load is released. Layers of deposited sediment gradually build up on the reef surface resulting in a low island forming on this reef. Cays provide a variety of habitats ranging from marine to terrestrial. Hence, Cays are important protectors of the biodiversity of our planet. Cays provide several habitats for its organisms such as rocky shores, sea grass beds, sand bed, coral beds and inner terrestrial land. Prominent organisms that occupy the marine and the coastal habitats include echinoderms, crabs, fishes etc. The terrestrial portion of Cay is usually dominated by various Mangrove species. Method: A trip was made to Lime Cay to carry out a comprehensive ecological study of Lime Cay. It was done in 4 parts: Project 1: The Impact of Man on the Environment Persons walked along the cay and waded in the water to find evidence of the presence of man to determine the ways in which he affects the habitat. Evidence of the presence of animals was also investigated and a possible food web was made based on the animals (or evidence of animals) that were observed. Project 2: Echinoderm Distribution A group of 8 swimmers went into the surrounding sea of the cay with snorkelling gear in order to observe the abundance and distribution of echinoderms in habitats where they were likely to be found. A quadrant was randomly thrown 5 times in each of the different sea habitats. These included the sea grass, sea sand and the rocky habitats. The number of echinoderms in the quadrant for each throw in each habitat was recorded in a table. Project 3: Mangrove Distribution Persons walked around the cay and into the mangrove, and identified the different mangrove types, making note of the characteristics of each plant, as well as the ambient conditions and how they could affect the distribution of the mangroves. Project 4: Rocky Shore Study A suitable area of the rocky shore was investigated and notes were made on how conditions in this area varied (in terms of temperature and salinity) and how organisms were adapted to live in this environment.

Bees Affected by Cell Phones Radiation Essay Example for Free

Bees Affected by Cell Phones Radiation Essay Bees are vanishing and cell phones are everywhere†¦there definitely could be a link. The Institute of Science in Society delivered a press release in April 2007 saying â€Å"one likely culprit of [CCD] is a new class of systemic pesticides, which are not only sprayed on crops, but also used universally to dress seeds in conventional agriculture, and can confuse and disorientate bees at very low concentrations† although â€Å"another candidate is a radiation from mobile phone base stations that has become nearly ubiquitous in Europe and North America where the bees are vanishing; this possibility is considerably strengthened by preliminary findings that bees fail to return to the hives if cordless phone base stations are placed in them. † The following experiment may prove that it is all about the wireless phones: Researchers at Landau University in Germany designed a simple experiment for students on the Environmental Science course. Eight mini-hives, each with approximately 8 000 bees were set up for the experiment. Four of them were equipped with a DECT (Digital Enhanced Cordless Telecommunication)-station at the bottom of the hive, and the other four without the DECT-station served as controls. At the entrance of each hive, a transparent plastic tube enabled the experimenters to watch the marked bees entering and leaving the hive, so they can be counted and their time of return after release recorded for a period of 45 minutes. The experimenters also studied building behavior by measuring the area of the honeycomb and its weight. In the course of the experiment, three colonies exposed to mobile phone radiation and one non-exposed control colony broke down. The total weights of the honeycombs in all colonies, including those at the time of breakdown were compared. The controls weighed 1 326g, while those exposed to the DECT-stations weighed only 1 045g, a difference of 21 percent. The total area of the honeycomb in the controls was 2 500, compared to just 2050 in the exposed hives. But it was the number of returning bees and their returning times that were vastly different. For two control hives, 16 out of 25 bees returned in 45 minutes. For the two microwave-exposed hives, however, no bees at all returned to one hive, and only six returned to the other. The article continues, saying: Clearly the present findings need to be taken much further, but their significance should not be downplayed for a number of reasons. The findings are compatible with evidence accumulating from investigations on many other species including humans, showing that mobile phone radiation is associated with a range of health hazards including cancers. Furthermore, bees are known to be extremely sensitive to magnetic and electromagnetic fields, and there have been many suggestions that they could be used as an indicator species for electromagnetic pollution.

The Cultural Homogenisation And Heterogenisation Cultural Studies Essay

The Cultural Homogenisation And Heterogenisation Cultural Studies Essay Taking a unilayered view on culture can easily result in limited equations such as homogenisation does not equal homogenisation, since homogenisation evokes heterogenisation, and both processes are occurring at the same time. Yet, by using Rams concept (2004) of the one-way institutional homogenisation and two-way symbolic heterogenisation level enables us to differentiate where homogenisation and heterogenisation are taking place. Lets consider some examples to grasp this concept. In Rams example, Falafel, Israels national dish, which was on its demise, experienced a renaissance through the arrival of hamburgers. He argues that McDonaldisation represents homogenisation on the institutional level (victory of foreign culture) and the renaissance of falafel represents heterogenisation on the symbolic level (victory of local culture). The examples of the tattoo culture in Japan (Yamada, 2009), and the Toraja culture (Volkman, 1984) exhibit a similar pattern. In the Japanese culture, tat toos have long been appreciated, particularly since earlier beginnings of the mid 18th century, when so called full body suits tattooing started. This culture has been evident in the population groups of lovers, geishas, prostitutes, and criminals. Yet, the Meiji Restauration in 1868 led to Westernisation and changed Japanese attitudes towards tattoos. What was initially viewed as spiritual and stylish suddenly changed to be viewed as abhorrent. Japanese tattoo culture, however, experienced a renaissance through incorporating American one point tattoos. In the case of the Toraja, an ethnic group in Indonesia, lengthy funeral ceremonies experienced a revival. Through improvement in mobility, thousands of Torajans immigrated to Massakar and other places in the 1930s to find jobs. Most of them were open-minded, well-educated young people that had converted into Christianity. When they came back to Toraja they did not try to eradicate traditional funeral practises and replace them with Christian or more cosmopolitan values, in the contrary they were the main promoters to revive the tradition. It is important to understand that the above mentioned revivals did not merely bring back a dying tradition. However, they brought back an old tradition with redefined meanings. This is particularly evident in the case of falafel, which lost its unique taste, is nowadays served indoor, and produced in a standardised manner. Therefore, the feelings attached to buying a falafel are very likely to have changed compared to 50 years ago. Furthermore, one-point tattoos do not bear the same spiritual meaning as full body suits tattoos, and funeral ceremonies in Toraja are nowadays more a practice to attract tourists, and showing off wealth. Put simply, they lost its spiritual meaning and authenticity. Rams concept is a very useful, differentiated concept for understanding the forces that shape cultural homogenisation and heterogenisation. Nevertheless, it is limited in its assumption that homogenisation on the institutional level is a one-way street (Ram, 2004, p. 24). Yet, it is much more a two-way street with different proportions of power as the expressive symbolic level (ibid., p. 23). Polarisation Contemporary scholars such as Appadurai (2006) and Lieber Weisberg (2002) question Samuel Huningtons theory of Clash of Civilisations. Appadurai claims that the theory is flawed since it leaves only geography, instead of emphasising ideology. He therefore suggests renaming the polarisation theory into Clash of Ideocide. Furthermore, Lieber Weisberg argue that the clash is rather within than between cultures. I prefer Appadurais, Lieber, and Weisbergs views, because they shifted the topic from the ethnic to an ideological level and acknowledge deterritorialisation, which will be discussed in the next section. Even though, Huningtons concept is flawed, he might be correct with his notion of polarisation. As an example let us consider Axelrods (1997) experiment in the field of cultural convergence, which contributed to shed some light on this debate. He developed a mathematical model, which he used to find out how many stable homogenised states remain at the end of the experiment (a r un). His model is based on the assumption that the more similar cultures are to each other, the more likely they will eventually homogenise. The number of stable homogenised regions at the end differed depending on the run. His findings indicate amongst others that polarisation increased the more cultural features (cultural dimensions) were used, because of the higher probability of being similar on one of the features. However, the more traits were attached to a feature the more stable homogenised states resulted at the end, meaning less polarisation. For instance, a feature could be the language people speak, and the traits the various alternative languages that might be spoken in that particular state. This model, however, has its limitations like any other model. In my opinion, the model correctly assumes that similar cultures are more likely to become homogenised. But it lacks to consider the inverse effect of heterogenisation, which we could observe in the examples of falafel, Toraja, and tattoo culture. Additionally, his attempt to simulate interconnectedness resulted in regional- rather than global interconnectedness. Nevertheless, the experiment demonstrates that polarisation can take place under certain conditions, and that the outcome of polarisation is ambiguous. This supports the transformalists view that the massive shake out, caused by globalisation, remains uncertain (Giddens, 1996). It is doubtful that cultures become polarised at an ideological level, as individuals have the desire to distinguish themselves from others by nature (Axelrod, 1997). However, it is conceivable that future events, which people associate with religion, could indeed lead to a Clash of Ideocide, leaving two or three clear distinguishable, unharmonisable, and antagonised cultures. Complexity of measuring culture Even though, plenty of research has been done in the field of measuring cultures, e.g. by Trompenaar and Hampden-Turner (2008) or Geert Hofstede (2003), present studies provide us with limited results. To think that we can measure cultures rests on the assumption that there is in any case a definable, lived national culture(Held, 1999, p. 369). Yet, being British or American does not define who you are: It is part of who you are (Legrain, 2003, p. 6). Furthermore, societies do not share values and interests. They are rather contradicting social structures, which are constantly trying to find compromises (Castells, 2009). The phenomenon of deterritorialisation is also particularly making it difficult to determine the trajectory of globalisation. This concept represents the uncoupling of territory and culture through world interconnectedness (Held, 1999). A few clicks suffice to connect with the world and get exposed to the foreign. However, according to Wolfgang Welschs concept of Transculturality (1999) there is nothing absolutely foreign anymore, since everything is within reach. A notion which is in accordance with Appadurais view that there is no distinct we and they anymore (2006). Yet, foreign cultures are not within reach for everyone. There exist huge inequalities between countries and within societies when it comes to internet access (Held, 1999; ITU, 2009). In this context one could ask to which extent the not-haves influence the countrys elite, which is connected to the world? And how much do foreign television programmes and homepages influence a society? To answer this question one could utilise Giulianotti and Robertsons concept regarding migration strategies (2007). It assumes that individuals use strategies to either accept or reject foreign ideas and practices. Taking that as a basis, we can conclude that individuals do not passively absorb foreign cultural traits. They either actively absorb them because of preference or convenience or actively reject them. Lets consider an example to illustrate the complexity of this subject. Think of a Norwegian businessperson who newly drinks coffee at Starbucks in Oslo. Does that tell us how American he has become, if at all? Did the meaning he attaches to coffee change in any way? From this example it should get clear that by only analysing hard facts, such as counting the number of McDonalds, BMWs, Swiss Watches, etc. in a country cannot give us a comprehensive answer of how homogenised cultures are. However, it is beyond doubt that the explicit cultural layer is influencing the implicit one; the question is rather to whi ch extent. To determine the magnitude of this influence is indeed a tough nut to crack. As we discussed earlier in this section, societies are contradicting social structures comprising people with different cultures. Therefore, one can assume that different personalities take different decisions in rejecting and accepting foreign cultural traits. Lets assume an example of a French citizen that regards himself as cosmopolitan, speaks seven languages, travels around the world but is fighting in the front line for rigorous migration policies in his country. In this case he welcomes global cultural flows to France, with the exception of unqualified immigrants and refugees, which make part of the ethnoscape one of Appadurais five cultural flows (Appadurai, 2002). In contrast, another French citizen might feel responsible to help those people in need, however, might reject any foreign ideology that is not in accordance with his religious view. Who in this case is now the cosmopolitan and who is the heartlander (Goh, 1999)? This favouritism towards particular types of global isation flows is also evident in the example of the Israeli businessperson Ezer Weizman. He was a renowned car importer with strong business connections to the US. Yet, he fought at the forefront against the three Ms: McDonalds, Michael Jackson and Madona (Ram, 2004, p. 18). The same particularistic behaviour shows the Indian elite that basically hates American lifestyle, however, sends their children to US universities and tries to pursue the American dream (Appadurai, 2006). In the Middle-East this phenomenon is called Muslim schizophrenia (Lieber Weisberg, 2002). The final example to illustrate my point, uses the case of the Russian youth who welcomes technological advances such as iPods but does not want to emulate the spiritual nature of American lifestyle (Macgregor, 2008). Conclusion This essay demonstrated the complexity of this topic and showed that polarisation, homogenisation, and heterogenisation are simultaneously shaping contemporary society. I therefore support the view of the transformalists who believe that the direction of the shake out, caused by globalisation, remains uncertain. Nevertheless, we might ask which concept is more prevalent in contemporary society. In my opinion it is homogenisation, since the homogenisation process on the structural level is very intense and the heterogenisation process, like Ram stated, rather symbolic. The homogenisation process is mainly driven by communication technology, education, human rights culture, business attempt to eliminate difference, and the desire to increase efficiency through latest technology. It can be expected that those drivers of homogenisation will continue to shape society in the future. Homogenisation, however, will neither reach its pure form nor remain static, as people want to distinguish themselves by nature and will actively reject foreign cultures. At this point, I want to emphasise that the homogenisation trend might shift in some decades towards a dominance of heterogenisation or polarisation. Issues like climate change, wars, shifts in economic and political power, and dramatic events that people associate with religion could have unpredictable outcomes.

Present and Discuss the Views submitted by Socrates and Thrasymachius i

In the first book of the Republic Socrates and Thrasymachus argue about the nature of justice. Thrasymachus claims that justice is the advantage of the stronger. He also claims that Socrates’ arguments against that position stem from a naive set of beliefs about the real intentions of rulers, and an uncritical approach to the way words acquire their meaning. Present the arguments on both sides. Who do you think is right? Justify your position. In the first book of the Republic Plato orchestrates a dialogue between his teacher Socrates and one of his peers Thrasymachus in order to demonstrate the desirable nature of justice. In this essay I shall present Thrasymachus argument that justice is a tool of oppression wielded by the strong over the weak, whereas injustice provides a happy and fulfilled existence, and Socrates notion that justice is a desirable commodity and characteristic that benefits all individuals and is the only way to achieve any common goal. I believe that both philosophers have elements of truth in their arguments, however in the essay I intend to show that it is not possible to agree entirely with either party because of the underlying premise of their argument. I shall demonstrate that neither party has a correct view because they base their arguments on examples whose essence is incompatible with the concept of justice, and refute their claims due to the obvious fallacy of arguing two extremes when con sidering human nature. In the first book of the Republic, Thrasymachus states that justice is not desirable. He describes human behaviour as fundamentally self-interested, and states that justice is ‘an advantage of the stronger’ employed to suppress ‘the weaker’ . He submits the view that injustice is therefore preferable in relation to politics and to common living. Thrasymachus postulates that it is right and just to obey the rules of the state created by the ruling power, but that the ruling power will be making rules that benefit themselves. He supports his claim that the ruling power capitalise upon the weaker party by drawing a parallel between the profession of government and the profession of sheep herding: ‘The shepherd and the herdsman study the good of their flock and herds (for) the good of their masters and themselves’ . He considers that rulers rule with the objective of procuring some profit from them. On a basic level ... ... is in favour of ‘the weaker party’ and is a position of strength that provides a more fulfilling life. However, both arguments attempt to provide an explanation for the nature of justice without defining it and base their arguments on tangible concepts such as crafts and professions in order to give weight to their beliefs. Without a definition of the subject we cannot make a concrete comparison as it is unrealistic to try to prove that the nature of justice is the same as the nature of medicine. In addition, both arguments endeavour to confine human nature to extremes, just and unjust, knowledgeable and ignorant, and good and bad, without acknowledging the depth of the human experience and intermediate levels that we have. The conclusions of these arguments are incongruous with human nature and when we speak of justice, we are trying to define a concept that has distinct links with human nature. Therefore, I cannot say that either of the positions is ‘rightâ €™ as neither acknowledge my nature and have attempted to justify that justice is a commodity to desire or expel without explicating justice itself. Word Count: 2120 Bibliography Plato, The Republic, (Penguin Books, 2003)

ACG 2021, Introduction to Financial Accounting, Fall 2000, Exam 1 :: UFL Florida Business Accounting

VERSION A Page 1 ACG 2021C EXAM 1 FALL 2000 NAME _____________________________________ SS# ____________________________ Instructions: NOW: Bubble in your section number on your Scan Sheet. Fill in your name and social security number on this examination and your scan sheet. 1. Listen carefully for any comments your proctor may have related to the exam. Read these instructions carefully. Failure to do so may result in your losing points. 2. This exam consists of 50 multiple-choice questions. Select the BEST answer and mark the appropriate space on the scan sheet with a #2 pencil only. You MUST keep your scan sheet face down on the desk when you are not filling it in. 3. You may use ONLY a non-programmable calculator during the exam. Use of any other calculator will be considered a violation of the honor code. Your exam will be taken from you and you will receive a grade of 0. 4. At the end of 2 hours, you will be told to stop. Put your pencils down IMMEDIATELY. Failure to do so will result in your receiving a zero for the exam. 5. The exam consists of 13 pages, including this cover, and a blank page at the end. Make sure you have all pages and all questions. 6. Have your University of Florida Identification card ready to be checked when you turn in your exam. 7. Assume the accounting entities use a calendar year unless otherwise noted. 8. Assume a 360-day year. 9. When you are finished, turn in your scan sheet, as well as your exam. Answers will be posted on the web after the exams are handed back in class. 10. The University of Florida policy on academic honesty will be strictly enforced. When you are told to open your exam, turn to the first page and find your exam code. Immediately bubble this in on your scantron. VERSION A Page 2 1. As of December 31, Mesa Company has a balance of $5,000 in accounts receivable of which $500 is more than 30 days overdue. Mesa has a credit balance of $45 in the allowance for doubtful accounts. Mesa estimates its bad debts losses at 1% of current accounts and 10% of accounts over thirty days. What adjustment should Mesa make to the allowance for doubtful accounts? A) $95 (credit). B) $55 (credit). C) $50 (credit). D) None, the current balance is correct. E) None of the above is correct. 2. A business's balance sheet cannot be used to accurately predict what the business might be sold for because A) it identifies all the revenues and expenses of the business. B) assets are generally listed on the balance sheet at their historical cost, not their current value.

Essay on the Importance of Language in The Tempest -- Tempest essays

The Importance of Language in The Tempest      Ã‚   In discussing Derrida's view of Western literature, Geoffrey Hartman writes that "Western tradition has been marked . . . by a metaphysics of light, by the violence of light itself, from Apollonian cults to Cartesian philosophies. In the light of this emphatic light everything else appears obscure; especially the Hebraic development of aniconic writing and self-effacing commentary of textuality" (xix). This point is well illustrated by the nature of Prospero's power in The Tempest for his control of natural and supernatural forces is achieved through book-learning the bringing to life of Logos. That which Prospero does not control completely is the vilified character of Caliban. The denigrated and unwilling servant seems to represent Prospero's shadow, and in light of the above statement, perhaps Caliban represents the shadow of our light-infused Greco-Roman style of domination of the material world. The text tells us that when Prospero first arrives on the island Caliban wi llingly reveals its secrets to him. Only when Caliban threatens the chastity of Prospero's daughter, Miranda, does the relationship turn into one of master and slave. Prospero thus draws the line between the shadow realm and purity. His action suggests that sexuality, too, must be kept in a role of servitude if one is to retain control of one's kingdom. In affirming this schism, Prospero simply enforces the dualistic nature of the Western tradition. In heaping scorn upon Caliban, Prospero embodies the West's extreme dualistic nature vis-a-vis its perceived schisms existent between light and dark, mortal and immortal, good and evil.    Caliban's transgression is thus never effaced and brings the diametr... ...are Commentaries. (1877):787-800. Rpt.   Scott. 304-307. Hartman, Geoffrey H. Saving the Text: Literature/Derrida/Philosophy. Baltimore: Johns Hopkins UP, 1981. More, Sir Thomas. "Utopia." The Longman Anthology of British Literature. Vol 1. Ed. David   Damrosch. New York: Addison-Wesley Educational Publishers Inc., 1999. 637-706. Platt, Peter. "Shakespeare and Rhetorical Culture." A Companion to Shakespeare. Ed. David   Scott Kastan. Massachusetts: Blackwell Publishers Ltd., 1999.   277-296. Sacks, David Harris. "Political Culture." A Companion to Shakespeare. Ed. David Scott   Kastan. Massachusetts: Blackwell Publishers Ltd., 1999. 100-116. Shakespeare, William. The Tempest. Ed. Rex Gibson. Cambridge: Cambridge UP, 1995. Snider, Denton J. "A review of The Tempest." The Shakespearian Drama a Commentary: The Comedies. (1890). Rpt. Scott. 320-324.

Introduction of Hospitality Industry

Introduction: During the technology improving, the world is becoming much smaller and more and more integrated; people are more willing and able to pay more time and money on travel and leisure. â€Å"According the World Tourism Organization, international tourism is expected to grow at an average of 4. 1 percent though 2020, ending with a total of 1. 6 billion tourists traveling worldwide. † [1] Therefore there are a lot of opportunities for the hospitality industry to improve.In these years, the hospitality industry had a huge improvement, and many top companies are looking for the new marketing in the emerging economies, such as Carlson, Hyatt, and Hilton. â€Å"Our Ambition 2015 strategy entails growing our hotel portfolio by at least 50 percent to reach over 1,500 hotels in operation by 2015. †[2] However, we are still facing many problems and difficulties in the different hotels, such as Human Resources management, guest satisfactions and food safety. Related article: Relationship Between Hospitality and Tourism IndustryIn this project, I am going to analysis the problem in the hotel and find the solutions for the problem which are based on the academic, then give the SWOT of my topic. I did my internship in Radisson Blu in China; position was F&B cross training, so my problem is based on my own real experiences. My problem is the lack of employees of the F&B Department. The solutions will link to the Human Resources, on the management skill side, that should be team work, time management and motivation.From the project, we will know the working process of the F&B Department, the guest’s satisfactions and how to motivate the employee and let them do the contributions to the hotel. Lack of employees is a general problem for the hotels, so the limit for the research is hard to find the special theory or method to solve the problem. Analysis the Problem: Hospitality is a huge industry. It is a high-growth projected for the glo bal hotel industry.Estimated 112,000,000 employees in the worldwide hospitality industry and this number will only grow. [3] In this situation, every hotel needs a big group of employees; therefore, the lack of employees is a general problem in the industry. Under the background of my experiences, in China, there are not a lot of people willing to join this industry. For the first reason, the wages are not really high. Secondly, cost a long period of time to get a good position. Thirdly, only a few of people did the rofessional education on the hospitality. In my hotel, lack of employees is a main problem, especially for the F&B Department. That causes we cannot make the guests 100% satisfaction, because nobody put the services into the details. Also, the division of labor is not clear also is the consequence. For example, one employee does the lobby bar work; in the meantime she also is a hostess. That means, if the guests are coming together, she is not going to take care both of them. That is a loophole in the work. SWOT Strengths |Weaknesses | |Employees have higher wages because there is a shortage in the |No detail, unique or particular services | |industry |No professional employees so no professional services | |Good environment to work | | |Opportunities | | |More jobs are offering | | |Many new companies and stages in the market | | Solution: The F&B should notice the HR to hire more employees and part- timers. For the employees, the HR and the F&B should work together, use the professional standard to do the particular training which is based on the weaknesses of the ———————– [1] American Hotel and Lodging Association [2] Carlson official website [3] International Labor Organization

The Co-Operative Bank IMC

Executive Summary The Co-operative Bank Is New Sealant's only bank that Is owned by its customers. Formerly simply a Building Society, the bank Is now looking to grow its customer base as a fully registered bank through a variety of avenues Including appealing to the tertiary student market. This report focuses on the Integrated marketing communications needed for accurately targeting the tertiary market. Firstly, It outlines a situation analysis including a PEST analysis, a competitor analysis, and the target market and the positioning of the Co-operative Bank with regards to its competitors.The communication strategy looks closely into the banks current communications offerings. This analysis focuses on how the companies message combines with its with the imagery used in its advertising. The media strategy outlines how the company has used awareness, universal and emotion strategies in its communications to target the tertiary market. Objectives are then outlined to provide scope f or the banks future MIMIC activities. Finally, the report provides recommendations (Including personal selling, promotion and public relations) and improvements to help the bank reach Its objectives In the next 12 months.As technology is always changing it is important that banks are continuing to update and make changes to their digital platforms to continue to be competitive in the market. 1. 2. 4 Environment -Environmental factors do not have a massive impact over the Co-operative bank forever climate change have some effect on the success of New Zealand businesses abilities to save and service loans. Particularly as New Zealand is an agricultural based society and climate change disrupts farming processes. 2 Competitor Analysis In the tertiary banking sector there are 5 main players that the Bank must compete with.Each has their own drawer however the reality is the base package each bank offers is very similar and in terms of costs, the banks offer students free or relatively f ree banking – See Appendix 1. On top of this each bank differentiates itself by offering extra services that are enticing to the student lifestyle. 2. 1 ASP ASP, as well as a relatively free base package, offers students free fries at McDonald's every time they use their card. This â€Å"gimmick† is attractive to students as it means offer students a large overdraft and a txt when funds are running low. 2. ANZA Ann.'s tertiary package is perhaps the least â€Å"gimmicky' of the big banks. They offer accessible branches and Tam's on campus as they are aware a student is often time poor. 2. 3 BENZ Ban's Younger is known to be extremely innovative and in tune with a tertiary audience's preference for good, simple web design. Their point of difference is an industry leading web application that makes handling finances, something that student have great difficulty doing, every simple. 2. 4 Westward Wastepaper's Student Pace, historically, has used gimmicks such as a free $ 25 upon sign up and a free pizza to engage the tertiary audience to bank with them.In the long term they also offer a â€Å"save and win† scheme that entices students to bank with them to win money on the money they choose to save. 2. 5 Kickback Kickback has perhaps the most comprehensive banking package. Their extra services include software to help manage your money, no commission currency conversion, free use of ANZA Tams on campus and free txt banking. This shows they are very much in tune with the requirements of being a student in New Zealand which supports Kickbacks main draw card of the bank being a New Zealand owned bank. 2. Co-operative Bank The Co-operative Banks student package is by contrast the least comprehensive. They offer a top interest rate of 5% however their main drawer, even for students, is still the fact that they are not Just New Zealand owned like Kickback but owned by the New Slanderer that bank with them. Growth and Maturity of the Industry New Zea land banks have enjoyed strong growth in lending since the 2008 global downturn. Profits however, are down due to â€Å"increasing regulatory pressures and strong competition in the lending market† (KEMP, 2013). Operational Revenue and Profitability At the end of 2013 financial year, the bank recorded profits before rebate at $mm (The Co-operative Bank, 2013). $1 m of this was distributed to customers. As at 31st December 2013 operating revenue reached $4. Mm (The Co-operative Bank, 2013). 5 Strategic Goals The Co-operative Bank has an overall strategic focus on â€Å"achieving long-term refillable growth, based on co-operative principles (The Co-operative Bank, 2013). 6 Target Marketing The Co-operative Bank targets those in the tertiary segment who are motivated by â€Å"good values†.These students, generally 18-25, will be those who are wary of the other big banks and the values they stand for. They will consist of students who are above the other banks â€Å"gimm icks† and would rather see their money buying some â€Å"goodness† rather than get free fries, for example, from a controversial multinational. They will have a solid â€Å"student† lifestyle with a low income, low outgoings and will nearly not have any dependents. 7 Market Positioning competitors try to outdo each other with clever marketing and competitive rates they are, compared to other industries, barely distinguishable from each other.As shown in Figure 1, the Co-operative Bank occupies a position that is relatively separated from its competitors in terms of perceived cost and on a values based analysis. Figure 1 – Positioning of New Zealand Banks This position clearly demonstrates to their target audience that they are set apart from their competitors as an alternative to banking in system where banks are driven y profits for their (often overseas) investors rather than by the values of and profits for their New Zealand owners/customers.Section 2 8 Communication Strategy Since the banks rebind in 2012 the bank has focused its communications on improving low awareness. It is spearheaded by the message â€Å"driven by your prosperity, not our profit†; this focus will help the bank achieve its goal to double its customers within 5 years (Stopper's, 2014). The key message the bank wants to convey to its target audience is that it is a values-driven bank that plays fair in a banking landscape that is thought of as the opposite.They use a brand image strategy to convey that although they are able to take calculated risks for the benefit of their customer-owners, they want their audience to know they want their activities to be transparent and â€Å"above the line†. The main symbol used by the bank is the infinity sign that consists of the 2 g's in Co-operative Bank, known as the â€Å"prosperity loop†- See figure 2. The loop is conveniently extracted from the banks name and symbolizes its goal of creating prosp erity, not profit, between the bank and its customer-owners with the benefits flowing between the two entities.This symbol associates potential customers with the brand and its objectives of â€Å"being about mutual benefit and true sustainability. (The Co-operative Bank, 2014, p. 2) Figure 2- The Prosperity Loop The loop is replicated though all forms of media advertising further insisting to its customers an ongoing sense of mutuality and support. In print media, the loop headline type treatment overlays both the heads of customers or their children and links them to the banks message, connecting a potential customer's emotion to the advertisement.The loop could so be seen to symbolism a thought bubble, further personifying the banks message. See figure 3 Figure 3- Print Advertisement This advertisement takes queues from thought leadership marketing as it shows a young, seemingly wealthy man thinking positively about the banks differentiation strategy. As this man represents a li festyle students aspire to participate in and the target market can now link him to the Co-operative bank. In theory, students will be more likely to think positively about, and possibly Join the bank.This links back to the banks goal of doubling its customer base in five years and helps the bank on their way to achieve it. Another brand association used is the companies color palette. The palette is distinctively fresh and focuses on a bright green color – see figure 4. This associates the brand with being fresh and distinctive as well as with growth. Natural context. This is important to the brands image as it reflects on New Slanderer emotions as a â€Å"clean, green† nation and may help the target market to associate with the bank as an extension of their patriotism.Also the mix of the color green as a symbol of natural growth and money is a reflection of the banks views on sustainable banking. Further, it associates this idea to the Co-operative Banks brand ND rei nforces to tertiary students that their principles will bring â€Å"growth† to their â€Å"money' in a sustainable way. This is particularly relevant to the target market who currently have low incomes but potential to growth their worth in the next few years. For them it means the bank is on their side and wants to work with them to grow their money in a sustainable way.Figure 4- Color Palette 9 Media Strategy and Appropriation The company, carrying out its awareness strategy for growth, used a broad mix of media mediums including a focus on print but also consisting of a television spot, audio advertising, and limited social media (Backbone, Linked in and Youth) to target a wide range of possible customers (Stopper's, 2014). The campaign is centered on presenting the banks differentiation from other banks as a New Zealand owned bank and the fact it is 100% owned by its customers.Although there was no media directly targeting tertiary students, the Co-operative Banks mix of mediums will have some effect on this target market. Using a universal strategy, as in this case, the bank reaches a large amount of potential customers. It also provides the bank with economies of scale. As a small bank, although not ideal, this strategy is relatively appropriate as, there is limited budget for large scale advertising. The bank has opted to pull resources together rather than loose budget to smaller and perhaps less successful strategies.This is at the cost of targeting specific demographics, such as the tertiary target market, with media strategies tailored to their particular motivations but allows the bank to target all New Slanderer who feel strongly about banking with a New Zealand bank that shares profits with its customers. The content of the advertising draws on emotional strategy and uses a lot of patriotic imagery ouch as beach scenes, trout fishing, and office and cafe culture.These are scenes of New Zealand culture that rouse patriotism in most New Sla nderer and this helps the bank not only reach people who will be interested in how the bank functions due to their patriotism but inform others of the benefits of Joining the bank. This is appropriate for the bank as it is harnessing current events (such as the class action against fees and the 2008 global downturn that have caused a cultural shift in New Zealand society in that people are more skeptical of banks) and building on the emotions they feel .It is therefore prudent for the bank to target the majority of society as the majority of society will be motivated by this emotion to Join the bank. 10 Objectives 1. Increase top-of-mind awareness level of the Co-operative bank within the tertiary market by 50% within the next 12 months 2. Increase knowledge within the tertiary market about the benefit of â€Å"owning† the bank they are banking with by 50% within the Bank within the next 12 months. 1 Improvements The weakness of the Banks current MIMIC plan lies in the fact t hat it has not tailored the plan to target specific groups such as the tertiary market. This suggests that the relationship between The Co-operative Bank and its tertiary customers is not as connected as it could be. To improve this, the bank does not necessarily have to change its message because as outlined prior, the patriotic and anti-status quo message used by its current offering will appeal to this market and also make the most of the banks industry-relative limited budget.The bank instead should work on making these messages more accessible to the tertiary market in order to improve the communication lines of the banks already strong message. Relationship Reach Include tertiary market specific imagery in print advertising There is a lack of tertiary specific imagery used by creative in the print media. There are a variety of children and young professionals and although some students may see these people as aspirations, they may also feel excluded and therefore disconnected from the banks message as the images are unrepeatable to them at their current age.Create an active twitter account that backs up the banks brand image but also feels like it is maintained by a tertiary student. It will post breaking banking news and intelligently debate key players in the banking industry. Create a presence on campus by locating brochures at campus student finance offices Make brochures available that provides step by step financial planning for students that is branded with Co-operative bank. The brochures will also provide information about the Co- operatives services.The content will be so effective that campus financial planners will recommend them to students. This will increase student's knowledge about the bank. Change billboards near tertiary institutions to have very tertiary student age appropriate creative. Add a scene to the television spot that is directly relatable to by majority of tertiary students. The advert currently has scenes that will appeal t o only a select part of the target market I. E office employees and trout fishers.Adding a tertiary related scene with strong tertiary markers will strengthen the banks relationship with students as they will feel included in their advertising. Promote banks message at campus fairs. Sponsor tertiary events 12 Promotional Mix Recommendations 12. 1 Public Relations and its community based values. Tertiary students will be selected to spend a day in the life of community organizations with a particular emphasis on organizations that purport the interests of tertiary aged students such as canteen and be followed by a documentary team..The outcome will be a documentary series posted on Community Loop's Youth. These videos will expect to be picked up by local media and be interesting enough for students to want to share on Youth. 12. 2 Personal Selling At campus events, the bank would loan its employees to event to handle the financial aspect of the event and at the same time inform stude nts of the banks offerings- supporting and promoting the banks message that it works within the community in a positive way.For example, at the â€Å"Nun Games†, Co-operative Bank employees in â€Å"community loop† uniform will handle ticket processing at the gate and have the â€Å"community loop† marquee providing shelter for students. Employees will hold conversations with students about the banks offerings and message. Such a presence evokes brand awareness within in the student community and at the same time, shows off the banks tertiary product. 12. 3 Sales Promotion The bank stands out among other banks as it does not offer students â€Å"gimmicky' promotions with its package – See appendix 1 .There is an opportunity here for the Ann. To offer a promotion to students that does not seem as lightweight and also gain attention of the students who are likely to switch to the bank because of its message. The promotion will support the banks community c entered message and feature a system wherein if you sign up you get a free stationary pack (bio-degradable and from sustainable sources) and a child from a low decide school in the local area also gets a pack.The stationary will feature the banks â€Å"Community Loop† logo. 13 Budget 13. 1 Objective-and-Task Method The bank would use an objective and task method to specify the role advertising will lay for the Co-operative brand and, the budget has been set accordingly. This method has been chosen as it allows the bank to focus on the objectives based on the needs of the bank and therefore reinforce the banks strategy rather than the needs of other factors such as what competitors are doing or how much they can afford.

Economic Impact of Affordable Care Act Essay

Impact of the Affordable Care Act† The current healthcare system over burdens the economy and is far too costly in comparison to the health benefits it delivers. The United States spends about 50 percent more on healthcare than any other developed country (as a fraction of our total national economy) and we get less for it on what matters. The human capital required to obtain these services leaves many Americans doing without or not receiving the medical treatment required. The Affordable Care Act may be the most controversial legislation in the modern era. It is marketed as healthcare expansion to about thirty million more Americans. The ACA is also designed to do away with some of the unfair elements of the current system. Health insurers currently are able to deny people coverage for â€Å"pre-existing conditions† which makes out of pocket costs out of reach for most Americans. As with any piece of federal lawmaking, the ACA was the product of political compromise among parties and interests. (Turner) However, the ACA should help to improve the GDP in the long run. In the short term period, the increase in economic security for American families will also mean an increase in consumer spending. Many uninsured consumers are forced to set aside money in low interest liquid accounts to make sure they have enough to cover unexpected medical costs. With the security provided by health insurance, they can free that money up for consumption that is much more valuable to them. When the federal government expanded Medicaid in the 1990s, the newly insured significantly increased their spending on consumer goods. (Brodwin) More purchases of consumer goods will provide short-run stimulation to the economy and more hiring. Opponents of the act have countered this theory saying it will freeze hiring in some industries. Some employers may resist hiring new workers, at least partly to avoid the high costs of the law’s mandated health coverage. The health law will require all employers with more than 50 workers to provide health insurance or pay a fine of $2,000 to $3,000 per worker every year. (Yoo) These added costs could result in companies losing the money needed to grow their businesses and hire new workers. It is feared that small business, usually the nation’s most robust job creators, will be hit hardest and many say the requirement would wipe out their profits. It is alleged that the â€Å"slow down† in hiring has already begin in  anticipation of the ACA. The total cost for healthcare in the US is around 16 percent of Gross Domestic Product, known as GDP. What we pay to doctors and insurance companies directly are included in this, as well as what we pay indirectly to Medicare and other programs. 16 cents of every dollar spent on groceries or clothes that will go to he althcare. This is very high in comparison to most other developed countries that pay between 9-12 percent of GDP. The difference in GDP is almost 5 percent, which works out to be more than half the annual federal deficit. The biggest fear associated to the Affordable Care Act is likely about the financing and â€Å"job-killing taxes†. There are three primary sources that the law applies new taxes to. The first is on parts of the health care industry like medical devices, pharmaceuticals, and insurance. (Turner) These areas that are receiving a new tax are being asked to â€Å"kick back† some of the newly created revenue resulted from an increase in paying customers provided by the law. These sectors should benefit on net in a large way. The second is an extension of the Medicare tax on the wealthiest Americans, those with incomes above $250,000 per year. The impact of tax changes on the highest income taxpayers will avoid some of those taxes by re-categorizing their incomes in ways that minimize taxes. There is nothing that suggests that the upper class will actually work less, invest less, or do anything which reduces their â€Å"real contribution† to the economy. The third major tax provision is a â€Å"free rider penalty† of $2000 to $3000 (per employee) on medium and large businesses that fail to provide workers with affordable coverage, forcing those workers to get subsidized insurance via the new insurance exchanges. This will indeed impose a new financial burden on businesses that, unlike competitors, do not pay their fair share of health insurance costs. But the overall impact is likely to be very small. Only 2. 6 percent of businesses will pay this assessment, and the revenue raised will amount to 1. 4 percent of existing spending on health insurance in the U. S. and only 0. 1 percent of wages. ( Turner) The ACA should raise employment numbers for the medical industry in the short run, more than any partial offsets from new taxes on that sector. The ACA should improve the functioning of our labor market in the medium run, by allowing workers to move to the positions in which they are most productive and satisfied without fear of job lock or losing health benefits. The â€Å"economic slowdown† from taxes on the upper class or the small equity payments imposed on employers should be minimal. In the long run there is a good chance the economy will improve by controlling health care cost. The choice between protecting our most vulnerable citizens and improving our economy is a false one. The ACA should do both. Works Cited Brodwin, David. â€Å"How the Affordable Care Act Helps the U. S. Economy. † US News. U. S. News & World Report, 29 Mar. 2012. Web. 03 Mar. 2013. Turner, Grace M. â€Å"Pro&Con: Affordable Care Act Will Impose New Burdens on Consumers, Businesses. † SouthCoastToday. com. N. p. , 02 Mar. 2013. Web. 03 Mar. 2013. Yoo, Saerom. â€Å"Mid-Valley Social Services. † MidValley Social Services Economic Effect of Medicaid Expansion under Affordable Care Act Comments. N. p. , 07 Feb. 2013. Web. 03 Mar. 2013.

Children Parents and Family needs Essay

E1 Explain the needs of families which may require professional support. Families may have a variety of needs, in which they need professional support. Families with a large number of children may not have the required amount of living space, this could mean that children are sharing beds, or parents are not sleeping in a room. Children will lack of sleep are proven to concentrate less and develop slower. Families that are suffering with poverty may not be able to afford a house or afford to pay the bills. This is where the family will gain financial support such as housing benefits, their council tax will be paid for them leaving them to pay for water, gas and electricity. Sometimes this help still isn’t enough so families go without heating or hot water meaning they aren’t meeting their basic care needs. Within the community there will be many areas that will offer families in this situation help. They include, sure start centres, food banks, the church and other families. Families in this situation benefit from living in an inclusive community, where the area is safe and free of crime, be it anti-social behaviour of elders or racial harassment. Most areas have community support officers that the children will get introduced to in school or when out on the streets playing. If a family is new to the area and are of a different culture they may struggle to gain help, due to harassment, or lack of communication, be it language problems, or no phone. Money seems to be the main cause of most of the needs that require help. E2 Explain the issues which may lead to stress in families. There are many issues which may lead to or cause stress in a family, these can include, bereavement, new arrivals, a disabled family member, unemployment and poverty. Bereavement has a huge impact on children as well as adults; however children don’t always show that they are being affected. Bereavement will affect the family in different ways depending on who has passed on. If the deceased is a strong main family member, such as a sibling or a main carer the child will be affected hugely, this will have an effect on their whole routine. This could be because they are used to looking that person, or they are used to that person looking after them. A new arrival can cause stress throughout the family, between the primary carers and between siblings, maybe even between children and carers. A baby causes stress between all relationships in a family. The primary carers may begin to argue this is because the child has taken over their day; they may become tiered meaning their mood changes and arguments crop up. The other children in the family may feel left out and start to resent the new arrival. This can cause older children to start misbehaving and younger children may hurt the new baby. A disabled family member will cause stress between the family members, this could be through others interfering, or members feeling left out. When a disabled family member needs a lot of care and attention it takes over the families routine. When the main carers become unemployed it causes stress between them and throughout the family. A change I routine can affect all the family as well as the person becoming unemployed. If that person’s income was used to pay bills then the family may become homeless, they may have to live in a shelter or even worse the streets. Poverty causes stress on all the family they will start to cut back on privileges, this can cause bullying in schools when mufti-day is concerned. E3 Explain the role of parents in children’s play and identify appropriate resources and toys. The parent’s role is to keep the child safe and give them many play opportunities throughout the day. This will differ and change regarding the child’s age and abilities. The child will develop at their own speed meaning that they will need different resources to encourage development. It is believed that children learn best through play so neglecting the child of play is potentially stopping the child from learning healthily. It is important that the resources are age appropriate for the children; this is for health and safety mostly due to small parts which may lead to choking. It is important that the toys are working properly too, as if the toy is supposed to talk out loud and flash the child will not be getting the most out of the toy and will lose interest meaning they will not develop. In the first few months of a baby’s life, when they can’t sit up or pick up objects babies like things that sing and move such as mobiles. It is good to look for mobiles with high-contrast colours and patterns. Many babies are particularly fond of mobiles that play music. Small hand held toys such as rattles are good at this age as they will learn if they move their hand they are making the noise. Having soft music or nursery rhymes playing when interacting with the child will allow the parent to see how the baby responds to music. Babies like to see their own refection so a plastic mirror allows them to play safely. Soft books with sensory sections are good for babies to explore, at this age it is usually with their mouths instead of their fingers however if it’s noisy they will scrunch the book to make noise. As they get older (6 months) the baby will have new needs and parents should fulfil them to the best they can. Babies enjoy play mats and activity bars. These usually contain toys that dangle above the child of are around the child when they are lying down this will encourage physical development. Activity bars are good for playing on the move in cars or in prams. Teddy’s become more of a comfort if the child has it constantly so that when they are going somewhere different they have a home comfort which is familiar to them. Rubber toys such as ducks will allow children to chew and explore whilst providing entertainment when squeaking if being gripped. Thick hard board books will allow children to help try and turn pages and they will enjoy listening to the story as well as looking at pictures. At 12 months the baby will start to move more they will have gain a lot of strength in their arms and legs and toys such as large building bricks; push and pull toys; sorting and nesting toys; climbing gyms; balls; crayons; ride on toys; kitchens and picture books. E4 Describe the benefits of communication between children, parents and practitioners. It is beneficial to children, parents and practitioners to have good communication and a professional relationship. This can be good because sometimes parents feel left out and feel they are not making decisions on their child’s life. These decisions can be what they do, what they eat, whether they learn about different cultures if they are involved in lessons such as sex education and lessons involving celebrations such as Christmas and Easter. If a family had a different cultural background their beliefs may be different, meaning that their family may not want them to learn or take part in festive activities. Some cultures have certain food that they can’t eat this is important that it is shared with setting so that we can respect their wishes and uphold their religions to the best we can. By respecting the family practitioners can keep the consistency of care the child is receiving at home. Meaning confusion is unlikely. Practitioners should have good relationships with the children in their setting, if that child is one of their key children it is important that the practitioner builds a relationship of trust so that the child can come to them with any problem or difficulty they may be having. Communication can be in person, however sometimes parents do not have the same language as we do so in this case letter form in their mother tongue is useful. My setting have a baby book that they send home each night giving the parent the information they need such as what they have done, what they have eaten, their bowel movements, how much they have slept and if they have had any injuries, they will also be given a copy of the accident form. E5 Discuss skills and strategies which are effective in supporting families. There are many ways in which settings can support families effectively. Setting can support families by communicating with them as and when needed they can keep them updated on their child’s progress and what is happening by, text, email, letter, newsletter and some will do it in person. Families can also communicate with settings so that they can request they support they need. This can be for a short period of time or long term due to the seriousness of the issue. Providing suitable resources such as books or story sacks will mean that the setting is supporting the family help the child learn at home. This is by allowing children to take home stories to read or by giving them the story sack so have a play with. Story sacks can help when the child is learning a new story such a little red riding hood. In the sack will be toys that will allow them to play and re-enact the story. They can sometimes be given maths activities and games if the child is lacking in a certain area making their learning fun for all the family. Settings can also introduce new services to the family if they require extra help; these can include family support officers, social workers and psychiatrists. This can be for many reasons but will be initially to support the family. E6 Describe the types of support and information available to parents and families. C1 Evaluate the types of support which will enable parents to meet the needs of their children- â€Å"We have defined ‘family support’ as all services which aim to promote family wellbeing by improving relationships in families and improving standards of living.†(Bruce.T. pg 32 2007) Children’s centres were providing a wide range of such services: home visiting, parenting courses, drop-ins, support groups, family learning activities, adult education and employment support. There are numerous amounts of support and information available for families. This will differ according to required help. All families will have support workers however not all of the families will have social workers. Social workers are used for families that may have difficulties, such as child with disabilities or families where a parent is in or just out of prison or families where the child is lacking in development massively. Families will be offered sure start places, where they will learn new strategies and will be able to talk to other new parents. This is also good for the babies as they can interact with each other and learn how to play and share. The sure start centre by me offers mingle and munch with stay and play from 9.15am- 11.30 followed by bring your own lunch and eat at the centre from quarter to twelve to twenty five minutes past twelve. There is also a stay and play group for two hours on a week day afternoon. They offer families early child care which is affordable, employment and training for families with young children; family support such as home visits, support for parents, information and guidance on parenting and specialist support for families. They offer health services – Anti natal advice, midwife sessions, dental care, speech therapists, breastfeeding, health and safety and help with healthy lifestyles. Sure start centers have many positive points these being, local flexibility, services including outreach and home visiting, family support and good quality play, learning and childcare facilities. Some negatives are that some people feel sure start is there to help people that are lacking in care for children, so they are put off. A toy library lends or hires out toys, puzzles, and games, functioning either as a rental shop or a form of family resource program. Toy libraries offer play sessions for families and a wide range of toys appropriate for children at different stages in their development. Toy libraries provide children with new toys every week or two, saving parents money and keeping children from getting bored. Positive reasons for toy libraries are that they allow families to rent and borrow toys so that the children can play with their new interests this can also allow them to develop while the parent saves money to buy them new age appropriate toys to help them develop also some children have short interests so to buy the toys would be a waste if they only get played with once. A child I know took an interest in dolls and prams, so they borrowed one from the toy library which he played with twice and has never shown interest again. Negatives, is that sometime it’s a struggle to get to the library; some parents may be put off as they think it’s not clean and it looks like they can’t provide for their children. If it is a puzzle maybe there are pieces missing, this should be checked but may have been missed. Some children can’t borrow what they want as others already have, and if they brake the toy that child misses out. E7 Explain the role of the practitioner in supporting families- The role of the practitioner in supporting families is to give them all the help and advice you can. When doing this it is important that practitioners respect the codes of confidentiality both ways not speaking about what they have been told unless it is a concern and not telling them information they don’t need to know, this could be about other children, parents or staff. The practitioner’s job is to care for the child and insuring their welfare is paramount. They will do this by observing the child on a regular basis. This is the most important job. To do these practitioners will attend meeting to discuss anything they have concerns about, be it their health or development. If their concerns are put further they will have to attend multi-agency team meetings which will have other professional in to discuss what should happen with the child. â€Å"The Children Act 1989 has influenced setting by bringing together several sets of guidance and provided the foundation for many of the standards practitioners sustain and maintain when working with children.†(Meggit, pg376 2012) The Act requires that settings work together in the best interests of the child and that they form partnerships with parents /carers. It requires settings to have appropriate adult: child ratios and policies and procedures on child protection. This Act has had an influence in all areas of practice from planning a curriculum and record keeping. D1 Describe how the practitioner can recognise when children and adults may be experiencing problems. The practitioner can recognise problems with children if they have looked after them for a long time the children are very familiar to them. They will notice if the child is unhappy or troubled, this can be shown through behavior, lack of interest, be it food or activities. A child will also show their problems through observations; this can be attitude and behavior changes. If the child has emotional stress they will show it through crying, or sometimes through playing, it could be shown in the role play area or just in chit chat with their friends. They will see problems in adults in various ways. If the family are starting to have financial problems this may be shown through cheques bouncing. If there are other problems at home, parents may come in looking upset, tiered, and hot and bothered. Practitioners can tell a lot by someone’s body language and their facial expressions. D2 Discuss TWO (2) strategies which parents can use for promoting positive behaviour in children. Parents have a range of different strategies for promoting positive behaviour; these include reward charts and time out. Reward charts can be for numerous reasons meaning you can reward them for doing more than one thing. This promotes all types of positive behaviours like using manners, eating all their lunch, tidying their toys, not having an accident, and going to bed at night. The idea is that once they have filled their reward chart they can do something they enjoy. It is important not to take the stickers off them as they will think they are never going to fill it. All theorist believe in praising and rewarding good behaviour. Time out is an effective way of disposing of bad behaviour this is done usually by the same rules. 1st telling the child that it is unwanted behaviour and it is not acceptable, 2nd warning the child that if they do it again they will be put on time out, and 3rd following through and putting them in time out. Parents will then go to them after the correct time and ask them for an apology, if they apologise properly it is suggested that they have a kiss and a cuddle to show that they have been forgiven. However if they don’t apologise they should remain in time out till they realise their behaviour is unacceptable. Many child behaviour theorists support this such as Jo Frost. B1 Analyse some key issues for professionals working in support of families. The key issues for all professionals are building a trusting relationship with the families this is not just with the parents but with the children too, this is so that they can talk to them in confidence about any troubles and concerns they may have when they are given the information practitioner must not break the trust and be confidential with the information unless they feel it needs to be looked in to. Practitioners need to make sure they are not showing any judgements on the family, if judgments are made and are spoken this could lead to the relationship failing and communication dropped if this happens in a setting we cannot make sure the child’s welfare is ok. Language barriers can occur in different ways, these being if they speak a foreign language and if they don’t have an education in your area of profession such as telling a parent you are an EYP will be like talking to them in French they won’t understand. It is important to be clear to all the family and all the other professionals involved. If the multi-professional team is involved in supporting the family there can be many issues the family have, they may become confused as although they are working to the same aim they are pushing their own area of work more, however this might not be the best option for the child. The parents of the child will become overloaded with information and they may become confused. Families working with the multi-agency team will have many areas of professions working alongside each other to get the child on the right tracks however all the areas are completely different so they will be asking a lot all at once. This will be a lot to take in and parents may feel like there is too much to do. A1 Reflect on the benefits to children, parents, families and practitioners from working in partnership When parents are working in partnership with practitioners it mean they are working towards the same aim as each other. This is important as children are easily confused. If parents are involved in planning it means that they know what is happening in their child’s life at nursery, this is good if the child is too young to talk or has communication problems. It is important to have a good, but professional relationship with the family members of the child in your care, as a practitioner we need to know what is happening in the child’s life at home so we can meet their individual needs, this will be done as and when it is needed. We need to be aware of what they are able to do, regarding religious beliefs and cultural backgrounds. This is important when we are cooking for the children too; we also need to be kept up to date with any medication they are on, any food allergies, what they are allowed to eat and what they aren’t. Sometimes parents feel they need to compete with the child’s key worker as they both have a strong bond with the child. This is usually when a child is in the care of a practitioner for most of the waking day. If parents have concerns they should speak to the key worker and they can put into place an activity, where they are showing pictures of their family and teaching them who they are, for example mummy and daddy. Parents can be resentful towards the setting if the child does something significant in their care, such as first words or first steps. If practitioners are working in partnership and have a good relationship with the parents they will take this on easier than if they don’t have a very good relationship.