Thursday, May 2, 2019
Business and management research project, focusing on CSR and its Essay
Business and management research project, focusing on CSR and its relevant themes. Develop an countenance and feasible research - Essay ExampleThus, they are instruments to sharing news of this positive happening to the company acting as mediators that channel study from the company to their main audience. Indubitably, media companies have an edge in information dissemination because that is their business, but this strength may become their weakness as they become exposed to controversies that predominantly affect their integrity and spirit. Although several studies about CSR are now in existence, there are solitary(prenominal) a few that focus on the media and entertainment industry, in particular, the media companies. Thus, a study on this content is proposed to uncover the signifi dirty dogtity that is taking place in this industry. The objectives of the study are given as follows. To study the relationship between CSR, business reputation, and profit To examine CSR in t he context of UK media companies To assess the contact of CSR to the reputation and profitability of media companies To determine whether media companies are socially responsible and on how their being socially responsible helped in enhancing their reputation and profitability The proposed research targets to contribute factual and reliable information in regard to the cope on CSR that may as well become a reference for future CSR studies. In addition, it seeks to change magnitude federations knowledge about CSR by means of utilising media companies as the focus of the study. 2. Literature check over Since the 90s up to present, the concept of corporate social responsibility (CSR) has been receiving overwhelming attention from academic researchers (Crane, et al., 2008, p.3). The arguments in playing CSR research are often in connection with the business itself as a part of society that is obliged to contribute something for it to progress (Crane, et al., 2008, p.3). There is a never-ending issue concerning the responsibility of businesses to the society a authority from earning a profit for its owners and shareholders (Benn & Bolton, 2011, p.ix). In the end, the point at issue is the benefit that a business leave reap out of doing well (Benn & Bolton, 2011, p.ix). This concern again raises another issue in respect to how CSR is apply for profit maximisation instead of using it as a tool to recognising the business societal, moral obligations (Benn & Bolton, 2011, p.ix). The real motive of a business into incorporating CSR initiatives is, therefore, altercated by the academes and business practitioners (Benn & Bolton, 2011, p.ix). The concept of CSR has gone a long way of acceptance and rejection prior to becoming a fundamental area of concern for business practitioners (Crane, et al., 2008, p.3). Studies have been conducted with the years, which have attempted to explain CSR in the context of different types of business. In the study of Knox and Makl an (2006), the increasing impact of CSR to leading multinational firms was examined. Knox and Maklan (2006, p. 4) argue that the notion of a business being socially responsible is already acknowledged by a majority of people. Still, they believe that the problem lies in the fact that no overbearing framework is there to guide firms in understanding the connection between business investments and on how this can be used to perform social responsibilities (Knox & Maklan, 2006, p.34). Knox and Maklan (2006) have contended that different companies must apply a change approach to CSR that is standard to their business type in
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