Marketing strategies Coursework Example | Topics and Well Written Essays - 4000 words

Marketing strategies - Coursework ExampleIn put to find the strategies and evaluate the factors which will help Murgitroyd to grab the commercialize share at mainland China and amplify their crease in the next 24 months the connections strength, weakness, opportunities and threats are evaluated which will help the society to implement their strategies successfully. The global market opportunities are assessed by finding the sales potential in the market. The conflicting market sustainability of the products is also needed to be done to find whether the product is suitable for the target market or not. Screening the potential market is the next step the company should follow investment. Then the signalise business partners and the distributors availability are researched who are the main drivers of the business. Understanding the customer behaviour is also an alpha factor which will help the company to estimate the sales forecast of Murgitroyd. ... Companies are essentially pass huge amounts of resources towards research and development to create unique products. Firms are also trying to protect their understanding property rights so as to prevent their competitors from infringing and illegally using their research. This has also augured numerous opportunities for organizations that provide spare and copyright protection to the firms. The present study would analyse the business strategies of a Murgitroyd and Company with regards to its business strategies in China so as to improve its market share in the nation in the approach shot 24 months (Miele, 2000, p.1). Murgitroyd and Company is a UK based patent and copyright consultancy firm that provides legal and consultancy services to business organizations for protecting their intellectual property rights. The company provides services to its clients based across UK, Finland, France, Germany, Spain, Ireland, Italy, Japan and the United States of America. The company has over the years grown as a matu re organization with a dedicated work force and is presently considered to be one of the leading consultancy firm of its kind in the European market (Murgitroyd & Company-a, 2011). The Chinese market provides opportunities to the organization considering the large number of manufacturing organizations present in the nation. The technological advancement at China with growing demand for the enterprise IP services gives a great potential for the company to look for their business in this part of the world. However there are certain challenges in the nation that generally arise due to certain legal aspects. (The Economist, 2005, p.1-9). Moreover with the government largely favouring domestic players